We take the protection of your data and privacy very seriously. With this in mind, we would like to inform you below about which personal data is collected and used when you visit our website.
Name and address of the data controller
The data controller within the meaning of the General Data Protection Regulation, other national data protection laws of member states and other data protection provisions is:
Anita UK Ltd.
23 Shirwell Crescent
Name and address of the data protection officer
The data controller has appointed the following data protection officer:
Mr Werner Mader
Anita Dr. Helbig GmbH
Legal basis for the processing of personal data
Whenever we obtain consent from the data subject for the processing of personal data, Article 6 Paragraph 1 (a) of the EU’s General Data Protection Regulation (GDPR) shall serve as the legal basis.
Whenever the processing of personal data is necessary for the performance of a contract to which the data subject is party, Article 6 Paragraph 1 (b) GDPR shall serve as the legal basis. This also applies to processing that is necessary in order to take steps prior to entering into a contract.
Whenever the processing of personal data is necessary for compliance with a legal obligation to which our company is subject, Article 6 Paragraph 1 (c) GDPR shall serve as the legal basis.
If the processing of personal data is necessary in order to protect the vital interests of the data subject or of another natural person, Article 6 Paragraph 1 (d) GDPR shall serve as the legal basis.
If processing is necessary for the purposes of protecting a legitimate interest of our company or of a third party and such interests are not overridden by the interests or fundamental rights and freedoms of the data subject, Article 6 Paragraph 1 (f) GDPR shall serve as the legal basis for the processing.
Anonymous collection of data
You can visit our website without providing any personal details. We do not store any personal data when you visit our website. To improve our services, we only evaluate statistical data that cannot be used for personal identification purposes.
Collection and processing of data when our contact form is used
When you use our contact form, we only collect personal data (information concerning the personal or material circumstances of an identified or identifiable natural person) made available by you. We only use your email address to process your enquiry. Your data will then be deleted unless you have given your consent for it to be processed and used further.
Collection, processing and use of personal data
We only collect personal data (information concerning the personal or material circumstances of an identified or identifiable natural person) made available by you. We process and use your personal data in order to fulfil and handle your order and to process your enquiries. After the contract has been processed in full, all personal data will initially be stored in accordance with the retention periods required under tax and commercial law. It will then be deleted at the end of these retention periods unless you have given your consent for it to be processed and used further.
Use of email addresses to send newsletters
In addition to using it to process contracts, we only use your email address to send you our newsletter for the purpose of promoting our own business, provided that you have expressly consented to this. The declaration of consent you must give for this is as follows:
“Subscribe to the newsletter”
You can unsubscribe from the newsletter at any time by clicking the corresponding link in the newsletter or by sending us a message using the contact details available in our imprint. Your email address will then be deleted from the mailing list.
Disclosure of personal data
Your data will not be disclosed to third parties without your express consent. The only exception to this are our service partners that assist us with processing contracts. In such cases, we strictly observe the provisions of the EU’s General Data Protection Regulation. The volume of data we transfer is kept to a minimum.
Use of the remarketing or “similar audiences” feature provided by Google Inc.
The following links provide information about how you can manage (and, for example, disable) cookies on the most widely used browsers:
Google Chrome: https://support.google.com/accounts/answer/61416?hl=en
Use of Google AdWords conversion tracking
We use the online Google AdWords advertising program, which in turn uses conversion tracking. Google conversion tracking is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an advert displayed by Google, a conversion tracking cookie is stored on your computer. These cookies are only valid for a limited period of time, do not contain any personal information and are therefore not used for personal identification purposes. When you visit certain pages on our website before the cookie has expired, Google and we can detect that you have clicked on the advert and have been forwarded to this page. Every Google AdWords customer receives a different cookie. This means that it is impossible for cookies to be tracked across the websites of AdWords customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for AdWords customers who have decided to make use of conversion tracking. This process informs customers of the total number of users who have clicked on their advert and who have been forwarded to a page with a conversion tracking tag. Customers do not, however, receive any information that can be used to personally identify users.
Use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics employs cookies, which are text files that are stored on your computer and make it possible to analyse how you use the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. If IP anonymisation is activated on this website, within the member states of the European Union and in other states that are contracting parties to the Agreement on the European Economic Area, Google shall abbreviate your IP address before transmitting it to the USA. Your full IP address shall only be transmitted to a Google server in the USA and abbreviated there in exceptional circumstances. Google uses this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator related to website and internet usage. The IP address shared by your browser during the Google Analytics process shall not be linked in any way to other data collected by Google. You can stop cookies from being saved by selecting the relevant setting in your browser software; please note, however, that in such cases you may not be able make full use of all the features available on this website. You can also prevent Google from collecting and processing the data generated by the cookie and data about your use of the website (including your IP address) by downloading and installing the browser plugin available at https://tools.google.com/dlpage/gaoptout?hl=en-GB.
Use of social plugins via Shariff
In order for you to retain control over your data, these webpages use Shariff buttons to integrate the sharing features of social media services in a way that ensures a high level of data privacy. Connections are only made to the servers of social networks and data is only transferred with your express consent. Shariff was developed by specialists at the computer magazine c’t. It increases online privacy and replaces the customary social media “share” buttons. More information about the Shariff project is available here. When you click on the buttons, a pop-up window will appear in which you can log in with your user data for the specific provider. A direct connection to the social networks will only be created once you have actively logged in. By logging in, you give your consent for your data to be transmitted to the respective social media providers. The data transferred includes your IP address and information about which of our webpages you have visited. If you are logged in to one or more of your social media accounts at the time, the information collected will be linked to your profiles on these social networks. You can only prevent this by logging out of your social media accounts before visiting our website and activating the buttons.
Access to and rectification, blocking and erasure of data
Information on the rights of the user:
- Restriction of processing
- Data portability
- Right of withdrawal
- Right to complain to supervisory authorities
- Legal bases provided in the General Data Protection Regulation